Workshop "Automobile Sector in 2020"

Yesterday I gave my first Future Studies Workshop.

This project started by a request made by Innov-XXI, a portuguese company developing a Roadster, Asterio.

This event had also the suport from Beta-I, Innovation and Entrepreneurship Association, and WouldSteps, CoolHunting Association.

Using a process based in Manoa, the output of this Workshop were 4 Scenarios for the sector in 2020:

- Car as a Toy. With development of Economy and Public transports worldwide, most cars are bought for fun. They are very different from each other, consumers know a lot about them, including engineering. The consumer is part of the design and building process. High taxes for cars, oil, parking, highways and cities. Before buying the car, the driver makes a first test drive trough the Playstation.

- Car for Use. For most families, the car is a deep need, but resources rocket and it's hard to buy and keep a car. Consumers are very informed, trough the web about caracteristics and services but not mechanics. Fewer brands worldwide, and personalization is inexisting. Sharing, and renting plans are common. Hibrid cars with plug in are very popular.

- Caos. Oil price is very volatile and lobbies from diferent energy sources make lots of pressure and live in constant conflits. Consumers know a lot about mechanics and make adaptations from one energy source to the other. Taxes and subsidies achieve a very complex dimension.

- Kitt. New cars are mostly eletric, very high-tech and some drive by themselves. The driver never pops the engine, which is sold as a close piece, and knows nothing about the technology. Everything is automatic, like the door that opens when the driver is near, and every information appears to the driver by sms or Augmented Reality. Cars are bought trough the internet, and dealerships disapear. Using Nanotechnology, the exterior can change it's collour according to the driver request.

Thank you to all the participants that were involved.

Full Report