There has been some discussion whether technologic integration is an urban myth or reality.
Usually consumers are always expecting integration. Will facebook integrate with google? Mobile with computers? Wikipedia with Forums?
On the other hand, innovation brings us new disrupting concepts constantly that are not integrated with existing technology.
My previous post, explains the difference between patterns and trends, and this should help us better understand this dilemma of integration.
If we look at integration as a trend, we really can’t get nowhere. Are technologies more integrated today than they were five years ago? I can’t answer this question correctly and I doubt that anyone can. The problem is that we don’t have a way to measure integration.
Instead, if we look at patterns, the answer becomes much more clearly. Whenever there are new disruptive concepts or technology they are usually disintegrated from the existing ones. It makes only sense, that the settled players are not negotiating with the new arising players.
But once that new technologies or players are settled and they find their space close to the consumer, then all the others want to integrate.
So there is a clear pattern. When something new appears it’s disintegrated, and over time it tends to integrate. This doesn’t answer if the future will present us with more integration or disintegration, but it tells us that what today is disintegrated will be integrated in the future.
So if innovation keeps growing there will be more disintegration, but if innovation slows down, than integration will occur.
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