terça-feira, 3 de agosto de 2010

Hire out of the box

Nowadays, Innovation is finally receiving the attention it deserves, and most people agree that Innovation is important. But when it comes to it, are we really up for it?

It’s not unusual to see someone doing things the same way he always did, and expecting different results.

One way to test the readiness to innovate is by evaluating the Hiring Procedure. By observing how a certain person or entity hires, we know if they are ready to innovate and if they will indeed innovate.

It’s not about age, or about a radical look. Nothing tells us that a teenager with blue hair will innovate more than 60 year old person with grey hair.

What must be seen is the relation between the mind-set carved by experience and the mission at hand.

If we hire someone who is a specialist at a certain task, innovation is not likely to happen. If that specialist comes from a more modern enterprise, it might bring the old-fashioned one half-way, but it will hardly bring it ahead. At the limit, it can innovate by aggregating competences from both companies.

If you really want to innovate and overcome competition, then you must hire out of that specific market, finding someone who doesn’t have the orthodoxies from your industry, but excels at the skills you want to introduce.

A good example for this paradox is Hospital Service Management. When asking most people who they would hire to run the hospital Service, usually the answer is something like Hospital Manager. Of course, someone like this won’t worry about the operational part, leaving it to the doctors, but won’t innovate as well. He will just focus on managing the money, operating logistics, and hardly anything else.

Instead, if you want to innovate in the service of the hospital, the right person to hire would be a manager from a 5 star hotel. Such a manager, wouldn’t concern about operational procedures, but would be extremely demanding in anything related to service, costumer care and professional-patient relation. His service standards are so high that he wouldn’t even had to be concerned to innovate. His mind set would only be to implement what he considers to be acceptable, and he would still innovate much more than any field expert.

So If your organization wants to innovate, it’s not enough to think out of the box. You have to hire out of the box.

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