quarta-feira, 4 de maio de 2011

Touch&Go Vs. Last Mile

Touch and Go is a psicologycal and cultural Trend that is becoming very powerful, and might be very destructive by it’s nature.

An easy way to understand is looking at how kids relate to their toys, specially Legos.

I am from a time, when kids didn’t have so many toys. We had plenty, but not so much that we could play with a toy just one time. Today it’s normal for a kid to receive so many toys that he plays with each one just one time. They assemble their puzzle or they Lego, then they disassemble it, and it goes straight to the shelf where it will stand indefinitely.

Now looking at grown-ups, we can spot the same pattern. For some it’s clothes, for other it’s technologies and phones. There is a buy it, try it and throw it pattern that is very common.

Some people would say that this is the face of capitalism and consumism, but it’s important to understand that this is a different kind of consumism. In the limit, this could bring to the end of the concept of property.

Previously, on this blog I have spoken about the reducing importance of property, and the touch&go culture which is very much related to the disengagement trend.

The good side about touch&go is that people are becoming more open minded, trying a little bit of everything which breaks a lot of communication barriers, like we had in the 90’s. The 90’s teenagers were divided between stereotypes: geeks, heavies, athletes, etc. It was harder than today for individuals from different groups to interact.

The down side is the incapability to practice the last mile effort. Last mile is a concept that relates to that little bit of extra effort, that so often makes the difference between failure and success. On sports it’s common to hear about it, when that lust push-up when your arms are hurting makes more benefit than all the others. On martial arts, a lot of athletes give up just before they get their black belt.

On Work and businesses, the last mile usually makes the difference between failure and success. There is a great cultural gap between going for sufficiency or making that extra effort, which makes all the difference.

If on some trends is good to go with the flow, on this specific trend is important for individuals and educators to understand this, and in a way contradict this trend within them.

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